"We used to go to gablehouse, we used to go to mulligans, we used to go to laser tag." That line sits on the homepage of Promenade | PV, under the heading "What's missing from the Hill?" It ends with a question every Peninsula parent has asked at some point: "where will our kids go now?"
That reads like a mission statement. The tenant roster at 550 Deep Valley Drive treats it like a shopping list. The center has been filling its big empty spaces with things to do: bowling lanes, golf bays, a gaming lounge and an ice rink. The largest space still to open is a 35,000-square-foot adventure park. The food court follows the same pattern, with small independent kitchens instead of national anchors. If you last walked the boardwalk when it was mostly closed storefronts, the Promenade has turned into the Hill's indoor hangout.
The center said what it wanted, then leased to match
The homepage pitch is unusually personal for a mall. It describes a place "where you can unexpectedly see friends, grab food with the whole family, and bring your kids to play by the fountain." It also promises "a friendly neighborhood mall that brings back the charm of mom-and-pops because no one cares more." The tagline is short: "Good Food and Lots of Fun."
The leasing follows that pitch. A basketball academy, a claw-machine arcade and a bowling alley now fill spaces along the center's floor plan. The What Now Los Angeles report on Mega Looma put the result plainly, saying the Promenade "has undergone a revitalization over the past couple of years, with multiple businesses opening in the mall."
What's on the activity side right now
The center's directory now has an activities category that reads more like a family fun center than a mall map.
| Venue | What it is | Where it stands |
|---|---|---|
| Level Up Bowl & Bistro | 14 bowling lanes, a bistro, an arcade and other games | Opened late 2025, taking lane and party reservations |
| Golf Theory | Golf memberships and swing analysis | Listed as "coming soon" in March 2026, now posting weekday and weekend hours at 550 Deep Valley Drive |
| Zenesisx Gaming Lounge | Gaming lounge | In the center's activities directory |
| Kiddleton Claw Machine Zone | Claw-machine arcade | In the center's activities directory |
| LAB Basketball Academy | Basketball training | In the center's activities directory |
| Sky Photo | Photo studio | In the center's activities directory |
| LA Kings Ice | Skating rink | In the center's activities directory |
| Regal Promenade | Movie theater | Showtimes posted through late October |
| Mega Looma | Family adventure park | Its own site still reads "Coming Soon 2026" |
Level Up is the clearest answer to the homepage's nostalgia. "We bowled" is right there in the list of what the Hill used to have, and bowling is back. According to What Now Los Angeles, Level Up opened late last year. Level Up's site describes 14 lanes plus a bistro and an arcade, and it takes bookings for both open lanes and parties.
Golf Theory shows how quickly the "coming soon" signs have been coming down. A March 2026 roundup of the Promenade still listed it as upcoming. Its site now sells memberships and swing analysis and posts regular hours at the Promenade address.
One local operator, three Peninsula-area concepts
The best evidence that this comeback is homegrown is Gloria Lee. What Now Los Angeles reported that Lee runs Looma Space, the indoor children's playground in Lomita. She also owns SUGO Social, the New American restaurant that opened at the Promenade in 2025. Her next project is the biggest of the three.
Mega Looma will take a 35,000-square-foot space between Level Up Bowl & Bistro and The Sports Complex. The plans include arcade games, bumper cars, trampolines, karaoke and a photobooth, plus private rooms for parties and events. The Mega Looma site calls it "a place to imagine and play." In August, What Now said the park was slated to open later this year. The site still reads "Coming Soon 2026" and "Opening Soon at Promenade | PV," and no firm date has been announced, so keep an eye out rather than booking a birthday there.
Once it opens, the corridor from Level Up to The Sports Complex would hold bowling, bumper cars and trampolines side by side. For a center whose homepage misses laser tag and the old Gablehouse days, that wing is the closest it has come to delivering on the pitch.
The food court follows the same playbook
The dining side has the same small-operator feel. The center's food directory lists Sugo Social, Pho Redbo, Good Stuff, misc. coffee, Terra Mia, Dilly D's, Fika Fika, Nara Boba, El Pollo Inka, Fuego Cravings and Asian Bites. Soup 'N Fresh and Riiya Noodle House are marked "coming soon."
Some of these openings filled specific gaps. Palos Verdes Pulse reported that misc. coffee took a spot on the main boardwalk between Good Stuff and Big Island Eats & Shave Ice. The Pulse noted that misc. "fills a much-needed gap for coffee at the Promenade" after the Starbucks on the corner of Deep Valley Drive closed during the pandemic. The same story covered the loss of Ruby's Diner, one of the last holdouts, which used to sit next to the LA Kings Ice rink.
Sugo Social is upstairs on the second level. The Pulse described its menu as New American with fusion twists, including a bone-in ribeye, brick-roasted chicken and stone pot Korean bibimbap. The restaurant explains its name this way: "'Sugo' means 'you did a great job today' in Korean and 'sauce' in Italian."
What Now Los Angeles also counted Dilly D's Delicious Burgers and Asian Bites among the newer additions. With Nara Boba taking pickup and delivery orders and Terra Mia Woodfire Kitchen serving wood-fired food online and in person, the Promenade can now cover a whole evening on its own. You can bowl at Level Up, then pick up dinner and dessert without moving the car.
The parking structure keeps a calendar too
Even the Promenade's top deck is getting regular use. Peninsula Cars n Coffee meets in the upper-level parking structure once a month, and it's free:
- Saturday, November 7, 7:30 to 10 a.m.
- Saturday, December 5, 7:30 to 10 a.m.
November 7 can fill a whole Saturday morning. Palos Verdes Pulse lists a Land Conservancy exploration of George F Canyon Nature Preserve that same day at 10:30 a.m., meeting at the Stein Hale Trailhead in Rolling Hills Estates. You can see the cars first and still make the walk.
The biggest night on the calendar runs right through the center. The city's Peninsula Parade of Lights is set for Saturday, December 12, from 6 to 8 p.m. The route starts at Silver Spur Road and Drybank Drive, follows Silver Spur and Deep Valley, passes through the Promenade and ends at Norris Center Drive. The city lists free parade parking at Town & Country Center, Peninsula Shopping Center and Promenade PV. Parking at the Promenade puts you on the route, with dinner a few steps away when the last float goes by.
Across Silver Spur, the other center keeps adding tenants
Peninsula Shopping Center is still adding the kind of tenants a traditional center looks for. Children's boutique Monarch Ink is now open next to Baskin-Robbins. The center also announced Canaan Chinese Cuisine, which was expected to open October 28 next to MOD Pizza.
Canaan's own site says founder Kun Tsuo started the restaurant in 1988. Its location page lists the new spot as 3B Peninsula Center, Rolling Hills Estates, CA 90274, so check there for current hours before you go.
Between the two centers, the stretch of Silver Spur and Deep Valley Drive now covers a family's whole week. One side has a kids' boutique, with a Chinese restaurant on the way. The other has bowling, golf and a rink, and eventually bumper cars and trampolines.
Want to compare notes on Mega Looma's opening or your favorite pick from the new food court? We love hearing what's new on the Hill. Deborah Naumovski and the DnG team are always glad to talk about life around Rolling Hills Estates, from the next Cars n Coffee morning to the best spot to stand for the Parade of Lights. Let's connect.
